top of page
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Mental availability first. Products later.
Role
Idea owner, Copywriter
Client
L'Oréal Vietnam
Team
TBWA\ Vietnam
The problem: Help L'Oréal sell its products at the most competitive time of the year.
The real problem: What was hindering L'Oréal's sales in Vietnam wasn't its products, nor its price - but actually its distant, irrelevant brand image.
The strategic shift: Create a brand platform that taps into cultural insights, to unlock both commercial success and cultural resonance.
bottom of page